Every journey begins with a story.
There's a man who never truly leaves, because wherever he goes, he takes himself with him. You recognize him by his stride, decisive but never hasty, and by his gaze, curious and attentive.This jacket is a contemporary reinterpretation of the original Brioni Travel Jacket from the 1960s. With this campaign, we wanted to honor its tradition, reinterpreting it for the modern traveler. The Travel Jacket, designed for a man who moves through time rather than seeking it, becomes more than a simple piece of clothing: it is a companion on a journey of discovery, a symbol of sartorial freedom and discreet luxury.
In this campaign, we wanted to capture the essence of the Travel Jacket's legacy. This is the jacket of the traveler, a man who is not defined by where he is, but by how he moves in each place he visits.It's not just a jacket; It's an expression of culture, a tribute to the art of travel, and the embodiment of the discreet yet profound elegance of those who explore the world with grace and determination. The campaign thus becomes a visual statement of movement, not just as a physical act, but as a mentality.
