In an industry brimming with luxury, Luxottica aimed to deepen its relationship with its top clients - over 300 independent opticians. The mission was clear: decipher sales patterns, optimize stock sell-out, and catalyze increased sell-in for Luxottica.
Understanding that eyewear is not merely an accessory but a gateway to luxury,we crafted an integrated educational plan. Drawing inspiration from the world of fashion, we emphasized storytelling and brand values. By empowering opticians with comprehensive training and insights, we ensured that every customer interaction was enriched. This not only elevated the shopping experience but also fostered deeper brand loyalty.
