"Ready to Chill" isn't just a party: it's an invitation to savor the moment.For those who pursue the future but pause to appreciate the present.For those who don't know how the evening will end, but know exactly how it begins: with a cold BOEM and their closest friends.
We've turned Ready to Chill into a mood: those evenings that begin with no plans, endless sidewalk chatter, unexpected toasts, and rivers of laughter.We dedicated ourselves to this event from every angle: event organization, location selection, concept design, influencer invitations, and amplification—promoting the event on social media.In addition to a curated atmosphere, we designed activities to engage attendees and encourage content creation, including:
- Push for Boem: A bold and photogenic Boem panel with a red button. Pressing it reveals a can of Boem. A simple and fun way to create moments worth sharing. "Push for Boem. Feel the relaxation."
- Human Playlist: A mobile activation where a "playlist curator" asks guests for the song that puts them in the perfect mood to chill. Their answers create a real-time Boem playlist, shared after the event.
- Chill Quiz: A lighthearted elimination quiz where guests choose from several relaxing dilemmas that will lead them to their ideal Boem mood. It's fun, engaging, and perfect for viral content.
- POV: A content creator wearing a GoPro captures the event from their perspective, from the arrival to interactions with friends and activations, offering an immersive and authentic experience for viewers.
These activities created spontaneous and fun content, keeping the Ready to Chill spirit alive and engaging the audience throughout the evening.
