The FW 25-26 campaign celebrates the Sandro Ferrone woman in her international dimension. The city of Paris has been interpreted not as a tourist destination, but rather as an extension of her modern and dynamic lifestyle.In this campaign, the city serves as a backdrop, an environment that reflects her attitude, rather than being the center of attention. Starting from the classic romantic vision of Paris, the mood shifts toward a more contemporary narrative. The focus is on a woman walking the streets with purpose, moving confidently through the urban rhythm and metropolitan scenery.
This visual narrative captures the essence of a cosmopolitan woman, confident and in control of her own destiny. The campaign unfolds like a metropolitan reportage, observing her in her candid moments and offering a modern and underground portrait of city life, far removed from the classic romantic ideal.
