Kappa FuturFestival, Red Valley and Panorama: a tour that turns the drink into an experience and the flavor into a shared moment.The goal was to bring Boem’s youthful, playful, and spontaneous spirit directly to thousands of people, in spaces where music, fun, and connection come together.
The tour transformed each festival into a stage for Boem, a brand that goes beyond the drink to become a lifestyle. With installations, real-time content, and immersive activations, we created authentic experiences that connect people to the brand, expressing its vibrant and unconventional identity. This partnership highlights Boem’s commitment to being part of the cultural moments that matter to Gen Z, turning every sip into a moment to live, share, and remember.
